Famed Latino musician and reality TV star Larry Hernandez owns the Salsa El Baleado hot sauce. When he wanted to market it to his fans, Transit Media Group was his first and only choice! We took his old website, which only generated a few dozen sales a month, and turned it into the powerhouse it is today. Since translations from Spanish to English, and vice versa, are not literal, we created 2 sites (One in English and the other in Spanish) that funnel into one shopping cart. The Spanish site has SEO specifically targeted to countries, states, and cities with a high concentration of Spanish-speaking demographic, while the English site captures the rest.